MTT PC, the company representing the PURO brand in Greece and Cyprus, is growing, adding other top brands of the accessories and consumer electronics industry to its portfolio. It is thus adding a new page to its history by creating a dynamic and renewed B2B masterbrand.
THE CHALLENGE
By retaining all fundamental aspects of the existing company's DNA, we had to create the new B2B masterbrand that would now include all B2C brands and not just exclusively the PURO brand.
THE PROCESS
By analysing all those elements that made up the personality of the new masterbrand, we coined its name and tagline, building its image from the ground up and launching a website that expresses dynamism, innovation and evolution from the outset.
This is the story of the birth of DYNAME ~ A Group Of Leading Brands.
THE RESULT
DYNAME encompasses the entire 22-year evolution of the existing company, its natural continuation and its vision for a leading place on the global technology scene.
